Exibition ( Composer )

Composer
David Arnold

He has composed many other films
Independence day 1996
Tommrrow never dies 1997
Stargate 1994

(possibilites)
Roland may have chose Arnold to compose most of his music because he has composed music with him before in the film Independance day. So its possible Roland felt that Arnold could work with him again.

Jamiroquai
His song 'deeper underground' was part of the music video to premote this film.

P.Diddy
His song 'come with me' was also another film used in the soundtrack in the godzilla film.

Both of these artists were very popular in the 90's so using them to promote their film through a music video would have helped increase the large potential audience.

Godzilla Success

Godzilla has allowed many other movies which re creates a monter wreaking havoc among New York City.
A example of prolification which came from the success of Godzilla is Cloverfield. This might have never been in production due to the success of Godzilla.

USP (unique selling point)

Unique selling point is what makes a film 'stand out' to make the audience what to view the film compared to others

POSTER TAGS
Guess who's coming to town.
Size Does Matter
1998. The year of GODZILLA!
Something Big Is Happening

The Theatrical Trailer

Website Links

http://www.eofftv.com/g/god/godzilla_1998_main.htm

http://www.godzilla1998.org/index1.html

http://en.wikipedia.org/wiki/Columbia_Pictures