Tuesday, 28 April 2009

Exibition ( Composer )

Composer
David Arnold

He has composed many other films
Independence day 1996
Tommrrow never dies 1997
Stargate 1994

(possibilites)
Roland may have chose Arnold to compose most of his music because he has composed music with him before in the film Independance day. So its possible Roland felt that Arnold could work with him again.

Jamiroquai
His song 'deeper underground' was part of the music video to premote this film.

P.Diddy
His song 'come with me' was also another film used in the soundtrack in the godzilla film.

Both of these artists were very popular in the 90's so using them to promote their film through a music video would have helped increase the large potential audience.

Godzilla Success

Godzilla has allowed many other movies which re creates a monter wreaking havoc among New York City.
A example of prolification which came from the success of Godzilla is Cloverfield. This might have never been in production due to the success of Godzilla.

USP (unique selling point)

Unique selling point is what makes a film 'stand out' to make the audience what to view the film compared to others

POSTER TAGS
Guess who's coming to town.
Size Does Matter
1998. The year of GODZILLA!
Something Big Is Happening

The Theatrical Trailer

Website Links

http://www.eofftv.com/g/god/godzilla_1998_main.htm

http://www.godzilla1998.org/index1.html

http://en.wikipedia.org/wiki/Columbia_Pictures

Tuesday, 31 March 2009

Criticism

Japan/UK
Many people from Japan/UK felt the American remake of Godzilla did not do justice to the Japanese 1954 remake.
In Japan, godzillas real name was 'Gojria'.

Amazon
Reviews from trasactional website ebay was positive and negative

negative
'Unlike some of the other people who have reviewed this, I'm not a Godzilla fan outraged that this film doesn't do justice to the original. My complaint about this film is simply that it is naff in its own right. Don't bother! '

positive
'If you like these films this should be a thrill for you: Independance Day, The Core and The Day after Tommorow. All of which are directed by Roland Emmerich, who relies on not necarsarily story but more on thrills like speicial effects and big budgets. But everyone should at least give it a try, so rent it if you're not going to buy it. '

Distribution/exibition

uAppeal

Godzilla was rated PG12 in the uk so it appealed to many children.

Convergence
Toy company 'TreadMasters' and video games company 'Atari' benefited as 3 games, on the PS2 and XBOX, and many toys where made from Godzillas success.

Godzilla was funded around $130,000,000 to help create its special effects digitalizing the Monster. (Centropolis effects, digital effects and creature animation).

This helped boost their worldwide profit to $379,014,294.

Opening Weekend

$55,726,951 (USA) (25 MaY 1998) (3,310 Screens)

£4,176,960 (UK) (19 July 1998 ) (484 Screens)

Marketing Campaign
In london, the production companies made certain body parts i.e eyes, claws and feet appear on billboards and bus stops. this helped keep Godzillas identity secret. This encouraged audiences to buy tickets to uncover its mystery.

Jean Reno
This role in Godzilla allowed him to feature in future films such as Pink Panther, Hotel Rwanda and The da vinci code.

Matthew Brodderick
Played the voice for Adult simba in the lion king, 1994. also awarded for a successful spell in the US tv drama, Fraizer. He also was nominated in the MTV awards for a suuccesful role in the film 'the cable guy' 1996.
After he filmed in Godzilla he featured in the film 'Inspector Gadget' 1999.
Theatrical Release
July 16 1998 ( UK )

Tuesday, 17 March 2009

Why was Godzilla so successful?

Godzilla was successful due to its successful Theatrical Trailer. Godzillas USP(unique selling point) in the trailer was 'Size does matter' and 'The producer of Independence Day'. The film was also released in america on memorial day, Monday 25th